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Services Marketing: People, Technology, Strategy (8Ed)

Services Marketing: People, Technology, Strategy (8Ed)

作者 : Jochen Wirtz/ Christopher Lovelock

出版社 : 華泰文化事業股份有限公司

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定價 : NT 1,360

售價95折, NT1,292

內容簡介


Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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作者介紹

■作者簡介

Jochen Wirtz
現職:National University of Singapore

Christopher Lovelock

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