現今，零售品牌在一個高度競爭的地球村年代，如何提高品牌識別度，更是品牌與零售專業經理人高度關注的議題。FASHION PACKAGING NOW 是 The Images Publishing Group 出版社夏季最新出版的包裝設計書籍，以時尚包裝設計作為此本書籍的主題項目，以市場營銷的角度，深入探討包裝外部視覺與內部結構樣貌。書中內含知名品牌設計案例參考，類別包含鞋類、服裝、時尚配件等包裝設計案例，提供設計師、廣告從業人員、商品管理人員、學生、品牌企畫師、教育工作者參考與應用工具。
Provides richly detailed full-colour photography of individual, high-end case studies of clothing packaging design, and also features sketches, and structural design concepts Includes current, up-to-date knowledge components for designers, brand managers, retail managers, and educators in the fields of product and graphic design
The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product s packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more.
Fashion Packaging Design presents in highly illustrated, full-colour detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields.