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Paul Rand: A Designer's Art

Paul Rand: A Designer's Art

作者 : Paul Rand

出版社 : PRINCETON ARCHITECTURAL PRESS

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定價 : NT 1,750

售價66折, NT1,155

內容簡介


史上最偉大的平面設計師保羅‧蘭德作品集
激發你對設計的無限熱情,學習頂尖設計大師的思考藝術


如果保羅‧蘭德是影響20世紀設計界最深的平面設計師,那這本作品絕對是他設計生涯中最重要的著作。本書全面收錄保羅‧蘭德歷年來最重要及最為人知的作品,透過這些作品,一一挖掘頂尖設計大師超凡的思考邏輯及設計理論。他在書中細心描述作品創作的犀利見解及如何在商業與藝術創作之間達到巧妙的平衡,他最令人熟悉的作品包括IBM經典的企業識別標誌。超過200件平面設計作品及27篇關於平面設計的論文,後記則邀請到美國平面設計協會(AIGA)終身成就獎得主史蒂芬‧海勒編寫。不論是初接觸平面設計的新鮮人或是專業設計人,都將獲得無限啟發。

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.











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作者介紹

■作者簡介

Paul Rand

Paul Rand (1914–1996) was one of the most influential American graphic designers of the twentieth century. In addition to teaching graphic design at Yale for nearly thirty years, he also designed the iconic logos for ABC, IBM, and UPS.

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