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International Business: The New Realities (4 Ed.)

International Business: The New Realities (4 Ed.)

作者 : S. Tamer Cavusgil/ Gary Knight/ John R. Riesenberger

出版社 : 台灣培生教育出版股份有限公司

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定價 : NT 1,320

售價9折, NT1,188

內容簡介


International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
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作者介紹

■作者簡介

S. Tamer Cavusgil
現職:Georgia State University

Gary Knight
現職:Willamette University

John R. Riesenberger
現職:Thunderbird School of Global Management (retired)

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