您找過以下的關鍵字

尚無搜尋紀錄

Marketing: An Introduction (13 Ed.)

Marketing: An Introduction (13 Ed.)

作者 : Gary Armstrong/ Philip Kotler/ Marc O. Opresnik

出版社 : 台灣培生教育出版股份有限公司

※ ※ 無庫存

無庫存

定價 : NT 1,420

售價85折, NT1,207

內容簡介


1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:
(1)Creating value for customers in order to capture value from customers in return
(2)Customer engagement and today’s digital and social media
(3)Building and managing strong, value-creating brands
(4)Measuring and managing return on marketing
(5)Sustainable marketing around the globe

2.Encourage Students to Apply Concepts
Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.
看更多 隱藏
作者介紹

■作者簡介

Gary Armstrong
現職:University of North Carolina

Philip Kotler
現職:NorthWestern University

Marc O. Opresnik
現職:St. Gallen Management Institute

看更多 隱藏