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Automobile Design Graphics

Automobile Design Graphics

作者 : Jim Heimann/ Steven Heller/ Jim Donnelly

出版社 : TASCHEN UK

可訂購

定價 : NT 2,100

售價9折, NT1,890

內容簡介


勇敢做夢,讓汽車不只是汽車
全面汽車廣告設計指南,感受20世紀汽車廣告設計的黃金年代


在汽車生產的鼎盛時期,以廣告行銷汽車刺激銷售絕對是必要的手段。擁有一台汽車似乎代表著人生的成功與自由的代名詞,充分展露美國夢的實現。而汽車廣告的設計,也切中這兩個主題,在每一張設計精美及風格現代感十足的海報及印刷摺頁中,銷售的不僅是汽車本身,還有人們對於夢想的追尋與最完美的生活方式。本書集結經典汽車廣告行銷的黃金年代案例,包括大尺寸、設計精美的手冊,還有輔助宣揚汽車銷售的銷售手冊等。同時收錄隱藏版經典車款(Tucker、Ajax、Columbia)及最經典車款(通用汽車、福特汽車及克萊斯勒),超過500組廣告案例,帶領讀者一探20世紀汽車廣告商及文案的璀璨年代。

Dream a little dream
The art of selling more than just a car

In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs–hence specimens of antique and vintage car brochures are rare collector’s items today.

Frequently overlooked in design and automotive histories, this ephemera offers lucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler), this visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century.

Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.

Text in English, French, and German


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