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Essentials of Business Research Methods (3 Ed.)

Essentials of Business Research Methods (3 Ed.)

作者 : Joe F. Hair, Jr./ Mary Celsi/ Arthur Money/ Phillip Samouel/ Michael Page

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,240

售價9折, NT1,116

內容簡介


Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and
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作者介紹

■作者簡介

Joe F. Hair, Jr.
現職:Coles College

Mary Celsi
現職:California State University

Arthur Money
現職:Henley Management College

Phillip Samouel
現職:Kingston University

Michael Page
現職:Bentley University

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