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Operations Management

Operations Management

作者 : Gerard Cachon/ Christian Terwiesch

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,280

售價9折, NT1,152

內容簡介


The material delivers “rigor and relevance” while always focusing on “real operations, real simple”. Content is timely in large part because this book will not be an updated version of a text written 20-30 years ago. Consider how much the world of operations has changed over the last 30 years, from the explosion of the Internet, the dominance of services and the rise of China.

The book is divided into parts and each part has multiple chapters. The first chapter in each part is written without any technical math. The goal of this chapter is to provide the major ideas contained within the part in a manner accessible to anyone, from a busy CEO, to an undergraduate student who knows nothing about statistics or balance sheets. The remaining chapters within each part include the math tools that are the focus of many exam questions. Furthermore, the complexity of math increases as the reader advances through the book. For example, knowledge of statistics is needed only in the later parts.
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作者介紹

■作者簡介

Gerard Cachon
現職:The Wharton School, University of Pennsylvania

Christian Terwiesch
現職:The Wharton School, University of Pennsylvania

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