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Strategic Management of Technological Innovation (5 Ed.)

Strategic Management of Technological Innovation (5 Ed.)

作者 : Melissa A. Schilling

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,150

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內容簡介


Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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作者介紹

■作者簡介

Melissa A. Schilling
現職:New York University

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