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Strategic Management (3 Ed.)

Strategic Management (3 Ed.)

作者 : Frank T. Rothaermel

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,240

售價85折, NT1,054

內容簡介


Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
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作者介紹
■作者簡介

Frank T. Rothaermel

現職:
Georgia Institute Of Technology
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