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What Works: Gender Equality by Design

What Works: Gender Equality by Design

作者 : Iris Bohnet

出版社 : Belknap Press

可訂購

定價 : NT 945

售價79折, NT747

內容簡介






哈佛大學公共政策教授Iris Bohnet以「行為設計」(Behavioral design)打破性別偏見

性別平等的議題在道德及職場上都是人們最關心的話題。但人們無意識的偏見行為往往阻礙我們向這個目標前進,而想去除人們心中的偏見,卻又極度困難及耗費高成本,多元化的培訓計畫成功經驗鮮少,而個人努力也往往招致反彈,幸好行為設計提出了解決方案。研究指出,透過組織性而非個人的去偏見化行為,更能造成具影響力的改變。哈佛大學公共政策教授Iris Bohnet引用世界各地包括澳洲、印度、挪威、英國、贊比亞及美國的政府機構、企業及校園中隨機試驗的數據,指出當面對性別偏見時可遵循的解決方式,更能改善生活和社會的和諧。行為設計組織將成為低成本,高效能的全新選擇,打造多元化及性別平等的生活環境。
 
Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.

What Works is built on new insights into the human mind. It draws on data collected by companies, universities, and governments in Australia, India, Norway, the United Kingdom, the United States, Zambia, and other countries, often in randomized controlled trials. It points out dozens of evidence-based interventions that could be adopted right now and demonstrates how research is addressing gender bias, improving lives and performance. What Works shows what more can be done―often at shockingly low cost and surprisingly high speed.
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