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Brand Built: Branding Buildings & The Builders

Brand Built: Branding Buildings & The Builders

作者 : RHED/ Ed.

出版社 : RHED Publishers

可訂購

定價 : NT 1,390

售價9折, NT1,251

內容簡介


隨著世界各地城市房地產市場更加繁榮,建築物及其創造者的品牌化,已成為現今競爭激烈的市場中,創造獨特的關鍵身分。BRAND BUILT: BRANDING BUILDINGS & THE BUILDERS 匯集世界各地物業品牌的頂尖設計案例,類型包含地產開發商、建築公司、建築室內設計師、物流、飯店、餐飲,以及以建築物進行的品牌建設指南。從品牌標誌、企業案內、工商目錄、傳單、信封信紙、名片、資料夾、網頁介面、書籍刊物、大型海報等,詳細建構品牌創立至品牌推廣所會經歷的設計過程,提供設計師在標誌、字體、圖像三大環節中,加以結合與運用於品牌發想歷程中。

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property developers, construction firms, architects and interior designers a comprehensive resource for brand inspiration, as well as a guide for branding the completed buildings. Brand Built puts forward the best examples of branded properties from around the world: from the Mallorca Towers, a residential development in Guadalajara, Mexico; to Crescent & Montagne, a retail development in Montreal, Canada; the Palais Principe, luxury apartments in Vienna; and as a final example, Art Residence, art-centric low-rise apartments in Moscow, Russia. Brand Built also provides a useful guide to branding for startups and established brands alike from the branding process, to a guide to choice of colors and typefaces, to the reasons and mechanisms behind the logo, typefaces and other images involved in building (or renewing) the brand.











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RHED

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