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Principles of Economics: A Streamlined Approach

Principles of Economics: A Streamlined Approach

作者 : Robert H. Frank/ Ben S. Bernanke/ Kate Antonovics/ Ori Heffetz

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,180

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內容簡介


Authors present a streamlined offer of core concepts in introductory economics and reinforce them by illustrating and applying each in numerous contexts. With engaging questions explanations and exercises the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process the authors encourage students to become “economic naturalists:” people who employ basic economic principles to understand and explain what they observe in the world around them.

Principles of Economics: A Streamlined Approach seeks to promote a deeper understanding of economics by focusing on core concepts. Fewer themes, less math rigor, and a new suite of video resources allow instructors the flexibility to teach the course they want to teach, whether it’s adopting a flipped classroom format, administering a course online, or just bringing more engaging, digital content into their lectures.
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作者介紹

■作者簡介

Robert H. Frank
現職:Cornell University

Ben S. Bernanke
現職:Brooking Institution [affiliated]

Kate Antonovics
現職:University of California, San Dieg

Ori Heffetz
現職:Cornell University

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