您找過以下的關鍵字

尚無搜尋紀錄

E-Commerce 2016 (12 Ed.)

E-Commerce 2016 (12 Ed.)

作者 : Kenneth C. Laudon/ Carol Guercio Traver

出版社 : 全華圖書股份有限公司

※ ※ 無庫存

無庫存

定價 : NT 1,300

售價95折, NT1,235

內容簡介


For undergraduate and graduate courses in business.

Understanding The Vast And Expanding Field of E-Commerce

Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
看更多 隱藏