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Red Teaming: How Contrarian Thinking Is Revolutionizing the Military and How It Can Transform Your Business

Red Teaming: How Contrarian Thinking Is Revolutionizing the Military and How It Can Transform Your Business

作者 : Bryce G. Hoffman

作者 : 布萊斯.霍夫曼

出版社 : CROWN

可訂購

定價 : NT 665

售價79折, NT525

內容簡介


《勇者不懼》作者布萊斯.霍夫曼(Bryce G. Hoffman)又一力作。看歐美和以色列等軍隊的”紅隊協作”(Red Teaming)戰略,如何應用在企業,確保在瞬息萬變的商場上不會被對手擊敗。

在軍事演習中,我軍被稱為”藍軍”,敵軍被稱為”紅軍”,紅軍所做的一切破壞式行動都是為了測試我軍的實力,表面上敵我對立,實則是以假想的紅軍作為藍軍在實際戰場上勝利的試金石與檢驗器,紅軍因此被稱為”紅隊協作”。這種革命性的對立與批判性思考,成為機構在計畫運作中的一部份。企業的策略,透過這樣的壓力測試,沖刷出潛在的威脅與錯失的良機,以避免被對手擊倒。

當今大部分的企業都活在惱人的恐懼中,害怕另一個Uber伺機瓦解整個產業,紅隊協作是這種焦慮的解藥。這個源自於美國陸軍的術語,原是因應美軍在伊拉克與阿富汗戰爭中所遇到的潰敗而發展出的全面且有效的方法。其實,這種對立式的紅隊協作,其源淵久遠,中世紀羅馬天主教會用來檢驗即將被封聖的候選人是否有資格成為聖者而成立的”魔鬼代言人”,可算是紅隊協作的老祖宗。除此之外,普魯士軍隊與以色列的軍事情報局Aman,也是紅隊協作的代表。本書闡述企業如何利用相同的方法來完善計畫,以因應當今快速轉變的經濟所帶來的不確定性。

紅隊協作是一套分析工具也是一種心態,用來克服我們在處理複雜問題時,會犯下的心智盲點與認知偏見。在本書中,作者展現了Google和豐田汽車等破壞式創新的企業,如何在整體計畫中運用這些手段。他並且顯示了那些引爆美國大蕭條的失敗企業,如果運用這些方法,將如何扭轉乾坤。

Red Teaming is a revolutionary new way to make critical and contrarian thinking part of the planning process of any organization, allowing companies to stress-test their strategies, flush out hidden threats and missed opportunities and avoid being sandbagged by competitors.
 
Today, most — if not all — established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The term was coined by the U.S. Army, which has developed the most comprehensive and effective approach to Red Teaming in the world today in response to the debacles of its recent wars in Iraq and Afghanistan. However, the roots of Red Teaming run very deep: to the Roman Catholic Church’s “Office of the Devil’s Advocate,” to the Kriegsspiel of the Prussian General Staff and to the secretive AMAN organization, Israel’s Directorate of Military Intelligence. In this book, author Bryce Hoffman shows business how to use the same techniques to better plan for the uncertainties of today’s rapidly changing economy.
 
Red Teaming is both a set of analytical tools and a mindset. It is designed to overcome the mental blind spots and cognitive biases that all of us fall victim to when we try to address complex problems. The same heuristics that allow us to successfully navigate life and business also cause us to miss or ignore important information. It is a simple and provable fact that we do not know what we do not know. The good news is that, through Red Teaming, we can find out.
 
In this book, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques organically. He also shows how many high-profile business failures, including those that sparked the Great Recession, could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way America does business.
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