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The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

作者 : Brad Stone

作者 : 布萊德.史東

出版社 : LITTLE BROWN AND COMPANY

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定價 : NT 499

售價 : NT499

內容簡介




《紐約時報》暢銷書《貝佐斯傳》作者帶您深入新矽谷的世界!

科技已經默默掙脫電腦與行動裝置的限制,滲透至現實世界中……
在如此瞬息萬變、動盪不安的時局當中,誰能逆勢成長並脫穎而出?
且看人類歷史上最大規模的科技浪潮,如何誕生!


只要按一個按鈕,就能叫到計程車;
不管在什麼時候,都能租到或出租空房;
在網路上能買到的商品已經不僅限於書籍與電影,還有洗衣與托育服務……

一如賈伯斯,企業界的「擾亂者」Uber的創辦人卡拉尼克(Travis Kalanick)、Airbnb的創辦人切斯基(Brian Chesky),都是促使科技、企業與文化產生撞擊的例子。他們擁有大膽、精明且不屈不撓的企業家特質:他們對於科技的長遠效益抱持一貫的樂觀態度,卻又對於短期的障礙與競業有偏執的不信任;他們破壞規則、背棄朋友,卻對於幫助他們達成目標的夥伴無比忠誠……他們的故事,有趣得能寫成一本書!

因為這些「暴發戶」的關係,現在的世界,與十年前已不盡相同。然而,由無孔不入的智慧型手機與高速網路所觸發的行動網絡,其實才剛開始,只不過其影響力與效能,卻早已讓曾叱吒現實世界的零售產業天翻地覆!不僅創造出新一代的贏家與輸家,更將舊金山轉變成為商業世界的中心,也在無可避免的掠奪戰中,引發新一波衝突……

矽谷已經準備好迎接新一波革命。且看這些企業家如何革新產業、改變人類生活與工作的方式!

New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.

In 2007, the crash had Wall Street and Silicon Valley reeling. The original renegades like Steve Jobs were now the establishment, and tech had become a way of life for suburban moms as much as for visionaries. The Valley was ready for a new revolution. Enter THE UPSTARTS. Genius entrepreneurs with no lack of self-confidence created companies that turned our expectations on their heads. Travis Kalanick of Uber and Brian Chesky of Airbnb are just two of the disrupters Brad Stone examines in this fly-on-the-wall look at the intersection of tech, business, and culture. With unprecedented access to all the key players, Stone illuminates the smart, driven, and often comically flawed people who are upending industries and changing the way we all live and work.

The world today is vastly different than it was even ten years ago, and it is due to the upstarts. In THE UPSTARTS, Brad Stone provides the rollicking narrative that shows the how our latest--and perhaps greatest--technological wave was born.
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作者介紹
■作者簡介

布萊德.史東(Brad Stone)

現任《彭博商業週刊》資深撰述。長期追蹤亞馬遜和矽谷科技產業發展,文章常發表在《新聞週刊》、《紐約時報》等。

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