The Net and the Butterfly: The Art and Practice of Breakthrough Thinking

The Net and the Butterfly: The Art and Practice of Breakthrough Thinking

作者 : Olivia Fox Cabane/ Judah Pollack

出版社 : PORTFOLIO

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定價 : NT 630

售價79折, NT498

內容簡介


除了個人魅力外,創新能力也能訓練!

《魅力學》暢銷作家卡本尼(Olivia Fox Cabane)與組織營運專家波拉克(Judah Pollack)聯手,教您如何訓練創新能力、創造靈光乍現的時刻!

大腦的「創意模式」就像蝴蝶,美妙卻不穩定、稀有而不易捕捉,因為靈光乍現是如此偶然、難以捉摸;另一方面,大腦在執行與工作相關事項時切換至「執行模式」,如開會、推銷商品給客戶等等。適時張網、在適當的時機捕捉蝴蝶,需要兩種模式雙管齊下,以創造靈光乍現的時刻。但除了靠運氣外,有什麼方法可以讓頭頂的燈泡發亮?

根據神經科學領域的發現,從阿基米德在浴缸裡發現浮力,到Siri之父奇爾(Adam Cheyer)的創意,這些看似隨機的突破性思考,背後其實隱藏著一套模式,只要藉由練習,就能觸發靈光乍現!本書教您逐步進入創造突破的大腦區域,並移除內部障礙。訓練突破性思維的方法舉例如下:

‧想像一個重力不存在的平行世界,以及其社會與法律規範
‧將迪士尼的《風中奇緣》套用於詹姆斯.卡麥隆的《阿凡達》上
‧藉由腦力訓練,將自己從「冒牌者症候群」(imposter syndrome)中解放
‧藉由爬樹改變看法
‧看外語片時不放字幕,模擬蝴蝶模式

藉由書中的練習,您的突破性思維與創新能力將變得銳不可檔!


In The Charisma Myth, Olivia Fox Cabane offered a groundbreaking approach to becoming more charismatic. Now she teams up with Judah Pollack to reveal how anyone can train their brain to have more eureka insights.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that help you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together--your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Thanks to recent neuroscience discoveries, we can now explain these breakthrough moments--and also induce them through a series of specific practices. It turns out there's a hidden pattern to all these seemingly random breakthrough ideas. From Achimedes' iconic moment in the bathtub to designer Adam Cheyer's idea for Siri, accidental breakthroughs throughout history share a common origin story. In this book, you will learn to master the skills that will transform your brain into a consistent generator of insights.

Drawing on their extensive coaching and training practice with top Silicon Valley firms, Cabane and Pollack provide a step-by-step process for accessing the part of the brain that produces breakthroughs and systematically removing internal blocks. Their tactics range from simple to zany, such as:

‧Imagine an alternate universe where gravity doesn’t exist, and the social and legal rules that govern it.
‧Map Disney’s Pocahontas story onto James Cameron’s Avatar.
‧Rid yourself of imposter syndrome through mental exercises.
‧Literally change your perspective by climbing a tree.
‧Stimulate your butterfly mode by watching a foreign film without subtitles.

By trying the exercises in this book, readers will emerge with a powerful new capacity for breakthrough thinking.
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