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Move Fast and Break Things: How Facebook, Google, and Amazon Have Cornered Culture and What It Means for All of Us

Move Fast and Break Things: How Facebook, Google, and Amazon Have Cornered Culture and What It Means for All of Us

作者 : Jonathan Taplin

出版社 : PAN MACMILLAN

可訂購

定價 : NT 599

售價 : NT599

內容簡介




本書書名《快速行動,打破成規》(Move Fast and Break Things)原是臉書精神標語之一,這些大型科技公司的平台,侵蝕了文字、音樂、電影等內容創作者的權益,獲得大量利潤,並將創作人逼到死角。音樂創作人兼電影製作人Jonathan Taplin以本書為內容創作者找出一條出路,這是一本所有關心創作權的人都應該看的書。

「我比任何人都了解Jonathan Taplin,他把科技與音樂產業之間錯縱複雜的情形說得非常清楚。他的解方與啟發的文藝復興替音樂家們對抗災難般的後果,為藝術家們展現了重新取回並重新創造顛覆的方法,而不是被大型科技公司所奴役。每一個音樂家或創作者都應該讀這本書。」- 葛萊美獎歌手與作曲人羅珊.凱許(Rosanne Cash)

「在21世紀如迷宮般的生活中,《快速行動,打破成規》這本書來到我的書架上,就擺在班雅明《機械複製時代的藝術作品》與麥克魯漢《媒體即訊息》等書的旁邊。」- 奧斯卡最佳原創音樂歌曲獎得主T Bone Burnett

谷歌、臉書、亞馬遜這些大型的數位壟斷公司,為我們提供各種由藝術家、作家與音樂家所創作的內容,主要的目的是賣更多的產品與廣告,由此收穫更多的利潤。這些創作者在如此無情的經濟環境下,幾乎無法生存。

這些大型科技公司前所未有的成長來自於犧牲書籍、音樂、影片的成本,容忍它們被盜用,同時又以一種不透明的商業手法以及將個人使用者的隱私權放在次要的位置,來創造我們現在所生活的一種監控行銷的單一文化。這本書講述的是,一年500億美金這麼大量的收益,如何從內容的創作者與擁有者重新被分配到這些獨佔的平台公司。財富的重分配帶來的是權力的移轉。

現在,這些科技公司享受著與大型石油公司和製藥公司相同的政治權力,如果你覺得這和你無關,那麼他們的下一步就是瞄準你的工作。本書呼籲我們要開始採取行動,盡可能地以我們的權力創造一個不一樣的未來。

The modern world is defined by vast digital monopolies turning ever-larger profits. Those of us who consume the content that feeds them are farmed for the purposes of being sold ever more products and advertising. Those that create the content - the artists, writers and musicians - are finding they can no longer survive in this unforgiving economic landscape.

But it didn't have to be this way. In Move Fast and Break Things, Jonathan Taplin offers a succinct and powerful history of how online life began to be shaped around the values of the entrepreneurs like Peter Thiel and Larry Page who founded these all-powerful companies.

Their unprecedented growth came at the heavy cost of tolerating piracy of books, music and film, while at the same time promoting opaque business practices and subordinating the privacy of individual users to create the surveillance marketing monoculture in which we now live. It is the story of a massive reallocation of revenue in which $50 billion a year has moved from the creators and owners of content to the monopoly platforms. With this reallocation of money comes a shift in power.

Google, Facebook and Amazon now enjoy political power on par with Big Oil and Big Pharma, which in part explains how such a tremendous shift in revenues from creators to platforms could have been achieved and why it has gone unchallenged for so long. And if you think that's got nothing to do with you, their next move is to come after your jobs. Move Fast and Break Things is a call to arms, to say that is enough is enough and to demand that we do everything in our power to create a different future.
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作者介紹
Jonathan Taplin
是Annenberg創新實驗室的總監,Bob Dylan與樂團的前巡演經理,同時也是馬丁.史柯西斯的電影製作人。他是數位媒體娛樂的專家,也是動畫藝術與科學學院(Academy Of Motion Picture Arts and Sciences)的會員。
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