Business Essentials

Business Essentials

作者 : Ronald J. Ebert/ Ricky W Griffin

出版社 : 台灣培生教育出版股份有限公司

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定價 : NT 1,320

售價85折, NT1,122

內容簡介


The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.

The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.
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作者介紹

■作者簡介

Ronald J. Ebert
現職:University of Missouri-Columbia

Ricky W Griffin
現職:Texas A&M University

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