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Managing Operations Across the Supply Chain

Managing Operations Across the Supply Chain

作者 : Morgan Swink/ Steven A. Melnyk/ M. Bixby Cooper/ Janet L. Hartley

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,200

售價85折, NT1,020

內容簡介


1.The primary focus of the book is operations management, however, the text provides a “supply chain” perspective. A unique aspect of the text is the examination of both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain, including a discussion of marketing and customer relationships.
2.Three key themes are highlighted throughout the book: global issues, relationships, and sustainability.
3.New emphasis on technologies, especially on emerging opportunities offered by big data, robots, 3D printing, omni channel, among others
4.One or more new case has been added to each chapter.
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作者介紹

■作者簡介

Morgan Swink
現職:Texas Christian University

Steven A. Melnyk
現職:Michigan State University

M. Bixby Cooper
現職:Michigan State University

Janet L. Hartley
現職:Bowling Green State University

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