窺視指標潮牌Morning Breath, Inc.發展史
創意人Doug Cunningham和Jason Noto自1996年就在舊金山起家的滑板品牌Think Skateboards開始合作，為了延續對街頭品牌的品質與熱愛，終於共同創造Morning Breath這個知名品牌。
Morning Breath和許多知名大咖音樂人合作，打造許多流行文化中暢銷及經典的作品，其中為音樂人設計的專輯封面更被葛萊美獎提名，也因此奠定他們的品牌知名度。他們擅長將復古流行文化元素與創新及原創圖像結合，風格大膽且玩味十足。本書收錄Noto和傳奇街拍始祖Cunningham兩人豐富及精彩的作品，包括與知名樂團及品牌合作的跨界作品，例如Absolut伏特加、Solomon滑雪板、MTV、百事可樂、肯爺、阿姆、Jay Z、超級殺手樂團、幽浮一族樂團及石器時代女王等。書中大量的全彩圖像搭配前所未見的幕後故事，充分展現Morning Breath的原創與獨特。
A lush, full-color, beautifully designed visual history that brings to life the innovative and creative world of Morning Breath Co. Inc., the Brooklyn-based boutique design studio whose collaborators including top musical artists (from Jay Z to the Foo Fighters) as well as such top brands as Vans and Adidas.
In 1996 while working at the in-house design department at Think Skateboards in San Francisco, creatives Doug Cunningham and Jason Noto forged a collaborative style that would transform into a remarkable partnership: an endeavor they called Morning Breath.
Working with some of the top music artists and corporations, Morning Breath Co. Inc. has made its aesthetic mark on pop culture, devising Grammy-nominated and award-winning work that has been featured in art shows across the country. Incorporating passé pop culture art elements into fresh, original imagery, this go-to design team for the Foo Fighters has produced an amazing portfolio of artwork for a wide range of clients, including Absolut Vodka, Solomon Snowboards, MTV, Pepsi, Kanye West, Eminem, Jay Z , Slayer, Queens of the Stone Age, Vans, and Adidas.
In By the Skin of Our Teeth: The Art and Design of Morning Breath, Cunningham and Noto tell the story of Morning Breath in this collection showcasing their artwork and designs, from music packaging, T-shirts, and posters to fine arts, lifestyle, and products. They also spotlight the artistic influences and roots that have shaped them, including graffiti art, silk screening, computer graphics, collaging, painting, and fine arts.
Filled with dozens of full-color images, By the Skin of Our Teeth is an invaluable display of Morning Breath’s provocative, imaginative, and original style—a combination of the dream-like and the quotidian—that has captured the attention of artists, designers, and pop culture lovers everywhere.
The list of contributors consists of a wide-range of writers and artists, all of whom help put the creative work of Morning Breath in narrative perspective. Contributors include Bill Adler, Jeremy Fish, Geoff Peveto, Evan Pricco, and Eddie Zammit.