Marketing for Hospitality and Tourism (7 Ed.)

Marketing for Hospitality and Tourism (7 Ed.)

作者 : Philip Kotler/ John T. Bowen/ James Makens/ Seyhmus Baloglu

出版社 : 台灣培生教育出版股份有限公司

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定價 : NT 1,320

售價85折, NT1,122

內容簡介


The 7th edition of Marketing for Hospitality and Tourism is a land mark entry in the long successful history of the market leader. With the 7th edition, great care was taken tor provide and introductory guide to hospitality and tourism marketing that truly reflects the modern realities of marketing.

We've thoroughly revised the seventh edition of Marketing for Hospitality and Tourism to reflect the major trends and forces impacting marketing in this digital age of customer value, engagement, and relationships.
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作者介紹

■作者簡介

Philip Kotler
現職:Northwestern University

John T. Bowen
現職:University of Houston

James Makens
現職:Wake Forest University

Seyhmus Baloglu
現職: William F. Harrah College of Hotel Administration

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