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How to Draw Type and Influence People: A Font Activity Book

How to Draw Type and Influence People: A Font Activity Book

作者 : Sarah Hyndman

出版社 : LAURENCE KING PUBLISHING

可訂購

定價 : NT 715

售價79折, NT565

內容簡介


《我們都被字型洗腦了》作者莎菈.海德曼(Sarah Hyndman)最新字型書籍兼練習本。  

我們生活在許許多多不同字型的世界裡,並且與之互動。所有形狀與大小的字型都會引發一種情緒的反應,而且在讀到文字內容之前,字體型態就會引發相關的記憶。

作者在本書中展現了,我們如何利用各種不同的型態來理解不同的訊息,介紹並解釋每一個字型,接著的創作練習告訴讀者,如何畫出每一種字型,並且引導讀者去探索由各種不同風格所引發的心理連結,揭露這些相關性為何會產生,如何創造自己個人風格的字型版本。

本書適合每日與字型為伍的人,它提供了一個簡便的管道來進入字型的世界,不管對一般讀者或是想要更深入探索字型並且設計出自己風格的平面設計師來說,本書是最理想的字型書籍與練習本。

We are all type consumers and interact with type in our everyday lives. Typefaces in all shapes and sizes evoke an emotional response and trigger associated memories before we've even read the words.

How to Draw Type and Influence People shows how we use type to understand different messages. Each typeface is introduced and explained and then creative exercises show the reader how to draw each font and invite them to explore the associations evoked by the styles, to reveal why they have come about and how to create their own versions.

Ideal for all those who work with type daily, this book provides an accessible way in to the world of typefaces, for the general reader, but also graphic designers who want to explore fonts in more detail and design their own letterforms.






























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