Hunch

Hunch

作者 : Bernadette Jiwa

出版社 : PORTFOLIO

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定價 : NT 550

售價79折, NT435

內容簡介


你的下一個「大創意」(big idea)將會從何而來?

是分析統計數據?
是企業的腦力激盪會議?
還是以消費者為導向的團隊?

成功的企業家不等待證據來證明他們的創意會成功,而是信任自己的直覺,然後放手一搏!

「在每一個企業的核心,是抱有好奇的想法、心態與精神的領導者。《Hunch》幫助你挖掘常被忽略卻有價值的特質──他們將會解鎖你最大膽的創意。」──Airbnb策略顧問奇普.康利(Chip Conley)

「即使數據導向的決策仍是有用的企業業務能力(business capability),伯納黛特.吉瓦提醒我們,膽量和直覺才是絕對優勢。《Hunch》深入探索,以實際的方法教您如何培養這項重要技能。」——微軟首席故事官(chief storyteller)史蒂夫.克雷頓(Steve Clayton)

星巴克、臉書、Instagram的共通點是什麼?它們的成功,都不是奠基於數據分析,或是企業的腦力激盪會議,而是直覺──也就是對於人類還未被滿足的深層需求的直覺性理解。在現代的世界裡,再微小的見解都能觸發突破性的想法,直覺的重要性也更甚以往。暢銷作家、企業顧問伯納黛特.吉瓦教您如何利用直覺的力量,進而緊抓他人所忽略的機會,創造突破點!

每一個突破性的創意都始於不確定,卻因為勇於嘗試而帶來意想不到的結果。直覺並不會告訴你確切的結果,卻提供強而有力的線索,讓您知道該從何下手。本書融合作者的實戰經驗與成功故事,檢視創新較不常受關注、也時常被忽略的面向:同理心、創意、信任與不確定性,教您培養直覺,從想法到超強創意,學會相信直覺,挖掘可能導向下一個「大創意」的洞察力!現在就擁抱您的獨特潛力,發掘屬於您的成功創意!

In a world where the smallest insight can spark a breakthrough idea, intuition is more valuable than ever

What do the Dyson vacuum cleaner, GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions, but a hunch - the intuitive understanding of a deep, unmet need, informed by insight and foresight.

Anxiety over 'being more innovative' leads entrepreneurs to create solutions in search of problems. But what if you could use your intuition to identify an existing problem that's begging for a solution?

In Hunch, bestselling author and business advisor Bernadette Jiwa shows how anyone can uncover the kind of insights that become breakthrough ideas. Combining hands-on exercises with inspiring stories of the killer hunches that brought us ideas like the first reusable coffee cup and the beloved Spanx brand, Hunch is a guide to cultivating your intuitive powers, a roadmap to getting from insights to ideas that fly.

Every breakthrough idea starts not with knowing for sure, but by understanding why it's safe to try. Intuition alone doesn't tell you exactly where 'x' marks the spot, but it can give powerful clues as to where you might begin to dig. This is the book you need if you're ready to begin finding them.
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作者介紹
■作者簡介

伯納黛特.吉瓦(Bernadette Jiwa)
為推廣說故事(storytelling)在企業、創新與行銷領域的國際權威,不僅提供企業主諮詢,也是五本行銷與品牌故事的暢銷書作家。
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