Why We Love Music: From Mozart to Metallica The Emotional Power of Beautiful Sounds

Why We Love Music: From Mozart to Metallica The Emotional Power of Beautiful Sounds

作者 : John Powell

出版社 : JOHN MURRAY PUBLISHERS LTD.

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定價 : NT 550

售價9折, NT495

內容簡介


發現音樂的偉大影響力,從莫札特到重金屬樂,解析音樂影響情緒的神秘面紗

你知道背著樂器的你,比平常更有吸引力嗎?
你知道音樂可以治療失眠嗎?
你知道音樂可以改變酒的味道嗎?
你知道「莫札特效應」其實和莫札特一點關係也沒有嗎?
你知道Barry Manilow的歌被應用在群眾管理嗎?

為什麼音樂對我們的影響會如此深刻?音樂不但會改變你的思維、說話方式、感覺、行為模式,甚至到消費行為。科學家兼音樂家的作者約翰‧包威爾將在本書以科學研究案例解析音樂的神奇力量,例如若在店裡播放古典樂,人們消費的金額比其他音樂更多,更驚人的發現,如果在酒專播放德國音樂,人們也會跟著購買德製的葡萄酒。本書探討更多音樂對於情緒的影響,包括音樂具有療效及音樂對智力的發展,透過心理學及科學的研究,一同發現音樂的神奇力量。 

Did you know that . . .
carrying a musical instrument makes you more attractive?
music can cure insomnia?
music can change the taste of wine?
the Mozart effect has nothing to do with Mozart?
Barry Manilow songs can be used for crowd control?

Why does music affect you so profoundly? It impacts the way you think, talk, feel, behave and even spend money. With his conversational style, humour, and endless knowledge, scientist and musician John Powell showcases fascinating studies - for example that shoppers spend more money in stores that play classical music and, even more astounding, they are more likely to buy German wine in stores playing German music. With chapters on music and emotions, music as medicine, music and intelligence, and much more, Why We Love Music will entertain through to the very last page.

A delightful journey through the psychology and science of music, Why We Love Music is the perfect book for anyone who loves a tune.
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