R&B女子樂團TLC為了錄製新專輯，在全球最大的集資網站Kickstarter募得了43萬美金，幾乎是預期目標15萬美金的3倍；而《奇想之年》作者Joan Didion紀錄片”We Tell Ourselves Stories in Order to Live”製作團隊，同樣成功地募集了22萬元美金，比目標金額8萬高出許多。如此看來，在集資平台募集創業資金是一件不太困難的事？畢竟，過去幾年來，透過群眾募資平台所募得的總金額高達340億美金。然而事實是，在募資平台上的宣傳活動，僅有40%能夠成功達陣。TLC與Joan Didion紀錄片能夠集資成功，幕後的大功臣就是本書作者Alex Daly。
In the past year, crowdfunding platforms helped generate a staggering $34 billion dollars in funding. But the harsh reality is that the majority of crowdfunding campaigns fail-only 40% meet their goals. And failing means failing hard. If you fall short of your goal by the deadline, not only won't you see any of the money you've worked so hard to raise, but you might actually tarnish your shiny idea.
Alex Daly is a hugely successful crowdfunding expert who has run some of Kickstarter's biggest campaigns, from TLC's new album to Neil Young's music player to Joan Didion's documentary "We Tell Ourselves Stories in Order to Live." In this book, she shows you how to: * Build a deep fan base prior to launch * Understand the psychology of why people give and create the right narrative around your project * Find the right platform on which to raise funds * Deal with unfulfilled promises and angry backers * Create intimacy and promote shareability of your project * Best use influence and exclusivity to get funded.
Woven throughout is Alex's own entrepreneurial story-the unconventional career path she took to ultimately start her business, Vann Alexandra, thanks to crowdfunding. And she will take readers deep into her most successful campaigns, showing them how she helped them get funded. As someone who's spent lots of time in the trenches, she has learned the hard way how to communicate and connect with people on the Internet-and offers tangible tools to run your own crowdfunding campaigns. Above all, this is a book about how to fully connect with the crowd, get people to pay attention, and inspire them to act.