Machine, Platform, Crowd: Harnessing the Digital Revolution

Machine, Platform, Crowd: Harnessing the Digital Revolution

作者 : Andrew McAfee/ Erik Brynjolfsson

出版社 : W. W. NORTON & COMPANY, INC.

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定價 : NT 759

售價 : NT759

內容簡介


《第二次機器時代》暢銷作家艾瑞克.布林優夫森與安德魯.麥克費再度攜手合作,帶來數位經濟時代的指南!

◎《金融時報》2017年值得關注書籍

數位經濟的關鍵:機器、平台與群眾──
隨著科技進步,機器的能力不斷提升,甚至超越人類;
新創產業平台如臉書、Uber和Airbnb,擾亂了傳統的商業模式;
群眾的想法與點子,甚至可能超越公司的研發人員。

三項關鍵的對立面:人類心智、產品與核心──
機器的對立面為人類心智,如會計師、工程師、生產線工人等;
平台的對立面為產品,如商品與服務;
群眾的對立面為核心,如知識、過程、專業、能力。

即使機器、平台與群眾已成為當今時代的主軸,其對立概念的重要性仍不容忽視。本書說明這三項相輔相成的組合,如何快速改變企業樣貌與運作方式,以及企業該如何結合並平衡兩者,為商品帶來改變。

本書深入分析數位經濟的新世界,每一章都會統整該章主要觀點,提供實用的指引與建議,教您如何將其運用於企業經營,進而在快速變動的經濟中獲得成功!

From the authors of the best-selling The Second Machine Age, a leader's guide to success in a rapidly changing economy.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.

Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.
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