The Bestseller Code: Anatomy of A Blockbuster Novel

The Bestseller Code: Anatomy of A Blockbuster Novel

作者 : Matthew L Jockers/ Jodie Archer

作者 : 馬修.賈克斯/ 茱蒂.亞契

出版社 : PENGUIN BOOKS LTD.

可訂購

定價 : NT 550

售價79折, NT435

內容簡介


「這本小說憑什麼大賣?」

從《格雷的五十道陰影》到《控制》,從丹布朗到法蘭岑
暢銷書都有模式可循,還能精準預測!

暢銷書的背後,總存在某種引人上鉤的共通魅力。
我們恨不得翻遍上萬本小說找出答案,但人類的能力終究有限。
本書兩位作者來自史丹佛大學的文學實驗室,
他們歷時五年,運用文字探勘技術,
訓練電腦「閱讀」兩萬部小說,
全面破解《紐約時報》暢銷書在題材、情節、角色和風格上的共同模式,
告訴你人類如何閱讀,以及小說引人入勝的終極關鍵。

原來--

◎《格雷的五十道陰影》和《達文西密碼》竟然擁有完全相同的說故事節奏!
◎ 動詞運用洩露出《龍紋身的女孩》和《列車上的女孩》主角擁有共同特質!
◎ 暢銷作家都有兩至三個拿手題材,而且占據了每部作品三分之一的篇幅!
◎ 標點符號具有預測能力,暢銷書出現問號的比例特別高!
◎ 電腦判定的暢銷作家以女性居多,而史蒂芬.金被認定為女性!

不僅如此,電腦還可以進一步運用研究結果預測暢銷書,
只憑書稿,不論作者名氣或行銷運算,
預測準確度就已超過八成--

◎ 麥可.康納利的《林肯律師》暢銷書指數99.2%
◎ 丹.布朗的《地獄》暢銷書指數95.7%
◎ 安迪.威爾的《火星任務》暢銷書指數 93.4%
◎ 希維雅.黛的《謎情柯洛斯》暢銷書指數 91.2%

史無前例,《暢銷書密碼》是第一本「電腦觀點」的小說分析, 
運用新科技帶我們重新理解好故事如何打動人心。
無論你熱愛小說、寫作或資料科學,
都可以從本書得到¬前所未有的樂趣和啟發。

※中文書介出自《暢銷書密碼: 人工智慧帶我們重新理解小說創作》

If you're someone who dreams of penning a bestseller, read this book' The Week

'What if the success of E.L.James and Dan Brown was not so random? What if there were an algorithm that could pick out the bestseller DNA concealed within these books before they're published? This is the audacious claim made by Jodie Archer and Matthew Jockers ... Smart, savvy and full of ideas' Fiona Wilson, The Times

Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? In The Bestseller Code, Archer and Jockers boldly claim that not only can mega-hits be explained and identified - but they've built the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

'Non-formulaic, eye-opening, deeply-researched - and really worth your time' GQ

'When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so' Sylvia Day, no.1 bestselling author

'The claims are eye-grabbing . . . and also highly plausible' Robert Douglas-Fairhurst, Spectator

'Thought-provoking and interesting ... Here is a book worth reading' David Bond, Financial Times
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作者介紹
Matthew Jockers
Matthew L. Jockers was the co-founder of Stanford University's Literary Lab in Silicon Valley. His digital humanities work has been profiled in The New York Times, the LA Review of Books and more. He is Associate Professor of English at the University of Nebraska in Lincoln.

Jodie Archer
Jodie Archer bought and edited books for Penguin UK before she decamped for the doctoral program in English at Stanford University. After her PhD, she worked at Apple as their research lead on literature. She is now a full-time writer.
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