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Essentials of Marketing (4 Ed.)

Essentials of Marketing (4 Ed.)

作者 : Joseph F. Hair,Jr./ Mary Celsi/ David J. Ortinau/ Robert P. Bush

出版社 : 美商麥格羅希爾國際股份有限公司台灣分公司

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定價 : NT 1,240

售價85折, NT1,054

內容簡介


1.Practical, application-oriented approach:concisely written and designed for use alongside cases and other course projects.
2.Running Case & SPSS Data Sets: For the fourth edition additional variables have been added to the Santa Fe Grill and Jose’s Southwestern Café running cases.

3.New Marketing Dashboard: features throughout focus on timely, thought-provoking issues, including ethics, privacy, and online data collection, the roles of Twitter and LinkedIn, and more!
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作者介紹

■作者簡介

Joseph F. Hair, Jr.
現職:University of South Alabama

Mary Cels
現職:California State University-Long Beach

David J. Ortinau
現職:University of South Florida

Robert P. Bush
現職:Houston Baptist University

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