The Libby/Libby/Hodge authors' trademark focus company approach is the best method
for helping students understand financial statements and the real-world implications
of financial accounting for future managers. This approach shows that accounting is
relevant and motivates students by explaining accounting in a real-world context.
Integrated new focus companies including Amazon, the world’s largest Internet
retailer; Whole Foods Market, a supermarket chain specializing in organic food; and
Graham Holdings Company, a company that expands primarily through investing in other
companies, including Kaplan, Inc.