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Straight Talk about Public Relations: What You Think You Know Is Wrong

Straight Talk about Public Relations: What You Think You Know Is Wrong

作者 : Robert Wynne

出版社 : Baker & Taylor

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定價 : NT 1,000

售價9折, NT900

內容簡介


Public Relations is the persuasion business. Anyone who wants to learn how to communicate their message and influence the media, clients, employees, their peers or anyone else will benefit from this book.

Shattering conventional wisdom, Straight Talk dispenses with easy answers, tired cliches, and the myths of social media. With five billion pieces of content posted each day on Facebook alone, it's difficult to make an impact. There are no easy solutions (in spite of what many authors say, most advertising and social media marketing doesn't work). Persuading people to buy products or services or support causes is difficult. But there are tactics that work – and you'll find them in this book.

Learn the essentials of public relations – how to find and engage your audience, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, create powerful content marketing, and measure PR success – in this witty, no-holds-barred introduction to the art of public relations.

The book is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. With a forward by Emmy-award winning writer Dave Boone (Academy Awards, Tony Awards), you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
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