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HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review

作者 : Harvard Business Review

出版社 : HARVARD BUSINESS SCHOOL PRESS

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定價 : NT 875

售價9折, NT788

內容簡介


集大成的年度管理智慧,2018年必讀的《哈佛商業評論》經典十大文章。

我們已經從去年的《哈佛商業評論》獲得許多概念、洞見與最佳實踐方法,這些都是驅動商業成長最先進且最具影響力的想法。產業分析經典之作《競爭策略》作者麥可.波特,《快思慢想》的康納曼等大師,為您帶來最新且重要的管理概念,寶鹼與電腦軟體公司Adobe等公司的實際案例,您將從中獲得許多寶貴的管理概念。包括:

●思考如何讓客戶回流
●如何創造發出清晰訊息的視覺化圖像
●評估顛覆式變化進入產業的速度
●賦予你員工打破規則的自由,增加他們的向心力與參與感
●了解什麼是「區塊鏈」,它如何影響產業
●加速研發進程,以便將產品更快速地交給客戶

本書收錄的文章包括:

賴夫利與羅傑.馬丁的〈為何客戶留不住?〉
康納曼等人的〈噪音:如何克服決策不一致所帶來的隱藏性高成本〉
史考特.貝里納托〈成為視覺化溝通大師〉
隆.艾德納與瑞魯.卡波〈對的技術趕上錯的時機〉
麥可.波特與羅伯.克布倫〈在競爭中提升(醫療)價值〉
彼得.卡裴利與安娜.塔維斯〈績效管理革命〉
法蘭西絲卡.吉諾〈讓員工叛逆〉
道賓與卡列芙〈為什麼多元化計畫會失敗〉
馬可.顏西提與卡林.拉哈尼〈你不可不知的「區塊鏈」創新〉
史帝文.普洛克希〈醫界愛迪生〉


A year's worth of management wisdom, all in one place.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Michael E. Porter to Daniel Kahneman and company examples from P&G to Adobe, this volume brings the most current and important management conversations to your fingertips.

This book will inspire you to:

●Reconsider what keeps your customers coming back
●Create visualizations that send a clear message
●Assess how quickly disruptive change is coming to your industry
●Boost engagement by giving your employees the freedom to break the rules
●Understand what blockchain is and how it will affect your industry
●Get your product in customers' hands faster by accelerating your research and development phase

This collection of articles includes "Customer Loyalty Is Overrated," by A.G. Lafley and Roger L. Martin; "Noise: How to Overcome the High, Hidden Cost of Inconsistent Decision Making," by Daniel Kahneman, Andrew M. Rosenfield, Linnea Gandhi, and Tom Blaser; "Visualizations That Really Work," by Scott Berinato; "Right Tech, Wrong Time," by Ron Adner and Rahul Kapoor; "How to Pay for Health Care," by Michael E. Porter and Robert S. Kaplan; "The Performance Management Revolution," by Peter Cappelli and Anna Tavis; "Let Your Workers Rebel," by Francesca Gino; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "What So Many People Don’t Get About the U.S. Working Class," by Joan C. Williams; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; and "The Edison of Medicine," by Steven Prokesch.

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作者介紹
Harvard Business Review
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact. Visit hbr.org. Follow @HarvardBiz on Twitter; find us on Facebook, LinkedIn, YouTube, and Google+.

Author social media/website info: Twitter: @HarvardBiz; hbr.org; Facebook: @HBR; Instagram: @harvard_business_review
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