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The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

作者 : Fashionary

出版社 : 時裝誌國際有限公司Fashionary International

可訂購

定價 : NT 1,625

售價85折, NT1,381

內容簡介


史上第一本以「全彩圖解式」解析時尚品牌界全知識的專書!理論與實務知識並重!

【內容】
*時尚品牌建立(branding)
*商品研發(product development)
*批發(wholesaling)
*零售(retailing)
*行銷(marketing)
*創業所需之各項條件

【推薦閱讀客層】
*重度習慣、倚賴圖像閱讀的時尚設計在學/愛好/專業工作者
*能快速且正確地理解大量時尚產業必備專業知識


The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers’ body language, this book provide insights and knowledges for anyone who are in the fashion industry.










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