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Marketing Management: An Asian Perspective (7 Ed.)

Marketing Management: An Asian Perspective (7 Ed.)

作者 : Philip Kotler/ Kevin Lane Keller/ Swee Hoon Ang/ Chin Tiong Tan/ Siew Meng Leong

出版社 : 台灣培生教育出版股份有限公司

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定價 : NT 1,420

售價9折, NT1,278

內容簡介


The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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作者介紹

■作者簡介

Siew Meng Leong
現職:National University of Singapore Business School

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