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Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

作者 : Rand Fishkin

出版社 : PENGUIN BOOKS LTD.

可訂購

定價 : NT 825

售價79折, NT652

內容簡介


「關於科技新創產業,你不會再看到比這本書更誠實、更赤裸裸、更有幫助的書了。」─尼爾.艾歐,《鉤癮效應》作者

你對科技新創公司的印象,是否就像是臉書創辦人祖客柏的故事一樣?

一個天才在學校宿舍想到了一個很厲害的點子,天才可能會不想受學校限制然後退學,碰到重重困難都能順利解決,最後點子成功,賺大錢。

是實並非如此。

本書作者蘭德‧費希金是搜尋引擎優化業界的新寵兒Moz的創辦人,Moz現在是一年營收四千五百美元的公司,但費希金並沒有像祖客柏那麼幸運,他花了十五年的時間才將公司穩定營運。

在這本書中,費希金要揭開科技新創公司的面紗,公開說明一般創業者不願分享的秘密,例如發佈產品的時機、收益高不等於完全沒有危機等。

不僅是科技新創公司,書中內容適用於各種行業,費希金的建議可協助你解決經營上的問題,讓你在創業路上不孤單。


Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.
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作者介紹
Rand Fishkin
Rand Fishkin is the founder and former CEO of Moz. He co-authored a pair of books on SEO, co-founded the marketing website Inbound.org, and serves on the board of presentation software startup Haiku Deck. Rand's writing can be found mostly in short bursts on Twitter (@randfish), in longer ramblings on his personal blog (moz.com/rand), and, in photo-accompanying captions via the Instagram account (@theeverywhereist) he shares with his wife, Geraldine.
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