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50 Management Ideas You Really Need to Know

50 Management Ideas You Really Need to Know

作者 : Edward Russell-Walling

出版社 : Quercus Publishing

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定價 : NT 550

售價9折, NT495

內容簡介


In 50 Ideas You Really Need to Know Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates.

Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.
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作者介紹
About the Author

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times. He lives in London.
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