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How to Turn Down a Billion Dollars: The Snapchat Story

How to Turn Down a Billion Dollars: The Snapchat Story

作者 : Billy Gallagher

出版社 : VIRGIN BOOK LTD.

可訂購

定價 : NT 599

售價 : NT599

內容簡介


一窺社交軟體Snapchat成立起源的神秘面紗
如何將大學兄弟會的白日夢轉換成價值億萬美元的網路獨角獸,徹底改變人們的社交網絡


2013年,異軍突起的社交軟體Snapchat執行長伊萬‧斯皮格和他的合夥創辦人鮑比‧默菲震驚了全球新聞─兩人一口回絕臉書所提出的30億美元收購案。為什麼一個受青少年熱愛的閱後即焚應用程式有如此高的價值?到底是Snapchat太傲慢?還是創辦者是天才中的天才?

科技線記者Billy Gallagher將帶領讀者深入矽谷,探究這個最火紅的新創公司。Snapchat的發想起源於深夜的大學宿舍,一張不該傳出的照片因而讓斯皮格成為全球最有遠見的執行長,甚至與美國甜心泰勒絲傳緋聞,最後還娶了維多利亞的祕密超模米蘭達。

同為史丹福大學本科生和兄弟會的三人終於成立了Snapchat,作者Gallagher將深入Snapchat,透過獨特的見解,解析這間本來只是青少年傳清涼照片用的手機軟體公司,進階為全球頂尖的科技公司。透過引人入勝的創業故事,感受新創公司的改革與未來。

'A fast-paced, highly readable history of one of the defining companies of our time. If you're interested in Snapchat, or just plain mystified by it, you must read this book' -- Brad Stone

Would you turn down three billion dollars from Mark Zuckerberg?

When he was just twenty-three years old, Evan Spiegel, the brash CEO of the social network Snapchat, stunned the world when he and his co-founders walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius?

In How to Turn Down a Billion Dollars, Billy Gallagher takes us inside the rise of one of Silicon Valley’s hottest start-ups. Snapchat began as a late-night dorm room revelation before Spiegel went on to make a name for himself as a visionary CEO worth billions, linked to celebrities like Taylor Swift and his fiancée, Miranda Kerr.

A fellow Stanford undergrad and fraternity brother of the company’s founding trio, Billy Gallagher has covered Snapchat from the start. His inside account offers an entertaining trip through the excess and drama of the hazy early days with a professional insight into the challenges Snapchat faces as it transitions from a playful app to one of the tech industry’s preeminent public companies. In the tradition of great business narratives, How to Turn Down a Billion Dollars offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
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