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Better Business (Global Edition 5 Ed.)

Better Business (Global Edition 5 Ed.)

作者 : Michael R. Solomon/ Mary Anne Poatsy/ Kendall Martin

出版社 : 台灣培生教育出版股份有限公司

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定價 : NT 1,320

售價9折, NT1,188

內容簡介


Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.
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作者介紹

■作者簡介

Michael R. Solomon
現職:Saint Joseph's University

Mary Anne Poatsy
現職:Montgomery County Community College

Kendall Martin
現職:Montgomery County Community College

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