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Brandlife Concept Stores & Pop-ups

Brandlife Concept Stores & Pop-ups

作者 : Victionary/ Ed.

出版社 : VICTION:WORKSHOP

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定價 : NT 1,399

售價 : NT1,399

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在數位消費高度普遍的現代,上網買東西已變成簡單快速、不需出門也能完成的娛樂,如果可以做在電腦前,點點滑鼠就有各種商品選擇出現在你眼前,有誰會不喜歡呢?

 但在這個趨勢下,引起注意、探索新產品新概念的好幫手──各式概念店和快閃店,卻可以打破數位疆界、串起新的故事、激發創意,甚至可以再次搭起顧客和商品之間的橋梁,兩者可以直接互動。 

Viction:ary出版社注意到了這個特性,在本書中介紹了零售業專家們,如何用圖像設計來打造傳達品牌形象的概念店、快閃店,並且將設計和現場氛圍轉化成客人難以忘記的體驗,除此之外,也加入了許多業界中實行此概念的領導者採訪,若是想了解概念店、快閃店的實行方法,這本書是最佳選擇!

 Concept stores are all about discovery and experience, creating a unique retail environment where shoppers can explore a new vision for consumer culture.Hyper-curated, many emphasize quality over quantity of goods, presenting a well thought out and defined brand identity that encapsulates their philosophy. Some maintain an assortment within a very finite range, keeping it fresh through new products and vendors, others create stories around which to merchandise, dramatically changing their inventories month-to-month. This new volume of Brandlife examines not only concept stores but also pop-up shops that are experimenting with new models for retail establishments whether food, fashion or lifestyle. Includes a diverse array of brand collateral and interiors to inspire.

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