您找過以下的關鍵字

尚無搜尋紀錄

Personal Branding for Dummies (2 Ed.)

Personal Branding for Dummies (2 Ed.)

作者 : Susan Chritton

出版社 : John Wiley & Sons Singapore Pte.

※ ※ 此商品需調貨,備齊後出貨

可訂購

定價 : NT 875

售價9折, NT788

內容簡介


The simple guide to managing your personal brand, a vital element of success in the professional world

Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand.

Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process.

●Includes information on how to know the "real" you
●Explains how to develop a target market positioning statement
●Helps you make plans for your personal brand communications
●Instructs you with ways to make your mark on your brand environment

The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
看更多 隱藏
作者介紹
Susan Chritton
Susan Chritton, M.Ed.,PCC, NCCC, BCC - Executive Career Coach, Master Personal Brand Strategist, and author of Personal Branding for Dummies. She guides professionals looking to engage their authentic self through personal branding by looking within to discover not just what they can do but who they are. Susan draws on her ability to identify each individual's uniqueness and then arrange the variables in his or her life to map out a strategic direction. Clients come to her when they are strengthening their careers inside an organization, are in career transition, or when they need to jump start a new career path. Susan spends her free time with her family, traveling the world, partaking in book clubs, serving her community, and riding her red Vespa. Find out more at susanchritton.com.
看更多 隱藏