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Reinventing Capitalism in the Age of Big Data

Reinventing Capitalism in the Age of Big Data

作者 : Viktor Mayer-Schonberger/ Thomas Ramge

出版社 : BASIC BOOKS

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定價 : NT 595

售價79折, NT470

內容簡介


轟動巨作《大數據》作者再次出擊,介紹大數據可以為人類帶來的革命性變化

資本主義當家的年代已經過去了,現在是大數據掌控經濟的時代。市場行為的主導者已經從資金改變成數據,而數據就像是一種重啟的能量,為這個市場注入新的燃料,重新建立經濟架構。

以數據為重的金融市場中,資金不會像往常那樣受到重視,資金一樣但越來越少公司需要資金,因此再次入場的投資就會減少,投資者必須承擔很大的風險,唯一比較令投資客安心的是,這樣的衝擊將會是一次性出現,而不是反反覆覆上演同樣的戲碼,當一切重啟,資金的價值回穩,就不會繼續往下掉。

作者書中講到的理論雖然有依舊抱持懷疑的態度,但大數據的世代確實已來臨,不管持正面或反面意見,這本書都將帶給你很大的震撼。

From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsolete

In modern history, the story of capitalism has been a story of firms and financiers. That’s all going to change thanks to the Big Data revolution. As Viktor Mayer-Schönberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.

This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.
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