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Purposeful: Are You a Manager or a Movement Starter

Purposeful: Are You a Manager or a Movement Starter

作者 : Jennifer Dulski

出版社 : PORTFOLIO

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定價 : NT 630

售價9折, NT567

內容簡介


全球最大社會變革平台《Change.org》總裁杜爾斯基全新力作
為了達到有效與有目地的成功經營,到底該由管理者還是活動起始者主導?

管理者接受現況;活動起始者讓一切沒有極限,甚至帶領團隊更有正義感、同情心及喜悅。而企業為了達到良好的經營與管理,我們到底應該選擇成為管理者或活動起始者?

前臉書團隊產品主管及Change.org總裁杜爾斯基將解析如何將你的使命轉變為創造及改革的動力,不論是新創公司或政治活動,還是財富世界500大的公司或當地社區團體,實習生或是執行長,每個人都能活躍的改變自我,只要相信行動的力量,皆有能力改變世界,並透過團隊的幫助成功完成任務。

杜爾斯基在書中指導讀者如何創造清晰的視野,鼓勵他人一同加入,成功說服決策者,並將負面批評轉換為優勢及克服障礙等。她分享自身的經驗,以一個新創公司的創始者、科技業執行長和成功的改革領導者,分享成功和充滿力量的故事,展現她對改變的熱情。

Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate and even joyful. We all need to decide: Are we managers or movement starters?

Jennifer Dulski, the head of Groups & Community at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change – whether you’re at a startup or a political campaign, a Fortune 500 company or a local community group, as an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.

Dulski explains how to create a clear vision, inspire supporters, persuade decision-makers, navigate criticism and more. She pairs her own experience as a startup founder, tech executive and social change leader with powerful stories of movement leaders from both business and activism.

Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement, and make your mark on the world.
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